Vectoring
Disruption
Vectoring technology as a means of accelerating business potential, human connection, and cultural growth in the pursuit of pleasure.
26* is an international consultancy that conducts art-directed experiments using collaboration, empathy, innovation, and technology.
Everyone involved in the Business of Pleasure is, to a lesser or greater extent, involved in experiments on a daily basis, and it is the Business Pursuit of Pleasure that is our main driver.
The pursuit of pleasure is a modern-day addiction and the golden thread that ties us to our earliest ancestors. The potent ingredients of Entertainment, Culture, Community, and Tourism employ billions of people and bring in trillions of dollars every year.
Whilst there are vast differences between a Rembrandt, Glastonbury Festival and scoring the winner in a Cup Final or maybe between kayaking to secret islands in the Swedish Archipelago, exploring the depths of Transylvanian forests for bears, or partying with camels under the sun and stars of the Sahara Desert – there are common threads uniting these pursuits as, and when, we experience them.
What differentiates potential from the norm in art or science is the overriding intuition to deconstruct something, construct another, experiment, and push for what's next.
That's why we build products and solutions for brands and organisations that want to be vectors of the future.
Creative joint of sustainable power
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Disruption
We build an organic set of ideas and projects, to 1 Disruption generate innovative solutions through different lenses. - 2
Legacy
More than generating results and awareness with our products and services, we help our clients build a legacy for their brands and companies. - 3
Efficiency
To achieve the result we combine time, energy and 3 Efficiency effort with the best of strategy and planning. - 4
Teamwork
We believe that what makes a project memorable is the 4 Teamwork combination of diverse thoughts and experts.
Partners
At 26* our founding partners bring together a plethora of high level experience and influence within the Business of Pleasure.
From performing in elite sport at the highest level, trekking through the Amazon, leading mass participation events on a national scale, travelling across Europe on ‘planes, trains and automobiles’ absorbing local culture, ingratiating with the zeitgeist at iconic cultural institutions and moments, to building commercially minded strategies for some of the world’s most prevalent brands and public sector organisations.
We are both tourists and purists.
We combine strategic leadership and intensity for accelerating business growth with culturally diverse, disruptive thinking to turn passion-led businesses into empires for our collaborators.
As protagonists we have a shared vision and ambition to shake the status quo - delivering the unseen, unfamiliar and unexpected.
We create bespoke and modular teams to respond to every brief, bringing a diversity of independent thinkers and perspectives rarely seen in traditional (design) agencies.
The best approach to any challenge is diversity, we are a collective of people from different cultures, with different life experiences and skills.
These differences are our superpower and create the perfect environment for the 26* experimental approach.
Diversity leads to reduced fear and compromise, our experimental approach pushes the boundaries and allows for authentic, emotional, moments, products and solutions.
Our Clients
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Having worked with Marvin and the team for over 5 years we were able to put our full trust in them to deliver us a system to work through COVID 19 and beyond. A great innovative system allowing us to work safely, profitably and quickly to ensure great customer/trader experience.
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Our first experience using the DDC Click and Collect trader portal was great, we were able to access ordered items easily and see allocated time slots. It gave us the ability to stay ahead of the customer and ensure orders went out quick and fresh